.2024 has actually been actually an inconsistent year for adtech funding.U.S.-focused adtech startups, once accustomed to running into billions in financial backing annually, have increased almost $360 thousand so far this year, placing it on the right track to be the industryu00e2 $ s slowest year in over a many years, per Crunchbase records. That decline is because of market concentration, improved regulative stress, as well as financial uncertainties.ADWEEK talked with 5 VCs who continue to buy adtech providers, despite these problems, regarding what they are actually looking for and what they prevent. Perhaps unsurprisingly, these investors are targeting chances in privacy-focused modern technologies and industry-specific areas including hooked up television.